Home of Carlsberg, Story Films

OVERVIEW

The Story Films project offers an immersive museum experience, delving into the narrative of J.C. Carlsberg and his son Carl. Its main objective is to showcase their relationship and how they built Carlsberg into a renowned company.

STUDIO

ISO Design

YEAR

2023

ROLE

LIGHTING

RENDERING

COMPOSITING

ANIMATION

CREDITS

Produced and Designed by ISO Design
Creative Direction: Mark Breslin
Designers: Andrew Donaldson, Kagan Kaya

About the project

The films pair live-action footage of Danish actors with fully CGI backgrounds, recreating the atmosphere of 1800s Copenhagen at a 1-to-1 scale, putting visitors directly into the world of J.C. Carlsberg and his son Carl. The stories range from the brewery's relocation to Valby and a devastating fire, to the personal tensions between father and son, giving the brand's history an unexpectedly human quality.

My work focused on compositing, setting up live-action footage within Cinema4D scenes and matching the lighting to ensure the actors sat convincingly within their CGI surroundings. I was also tasked with creating and animating a blueprint of the new Carlsberg factory - designed to feel like it was coming off the page - which was a fun challenge to figure out technically and one of my favourite bits of the project.

Home of Carlsberg, Story Films

OVERVIEW

The Story Films project offers an immersive museum experience, delving into the narrative of J.C. Carlsberg and his son Carl. Its main objective is to showcase their relationship and how they built Carlsberg into a renowned company.

STUDIO

ISO Design

YEAR

2023

ROLE

LIGHTING

RENDERING

COMPOSITING

ANIMATION

CREDITS

Produced and Designed by ISO Design
Creative Direction: Mark Breslin
Designers: Andrew Donaldson, Kagan Kaya

About the project

The films pair live-action footage of Danish actors with fully CGI backgrounds, recreating the atmosphere of 1800s Copenhagen at a 1-to-1 scale, putting visitors directly into the world of J.C. Carlsberg and his son Carl. The stories range from the brewery's relocation to Valby and a devastating fire, to the personal tensions between father and son, giving the brand's history an unexpectedly human quality.

My work focused on compositing, setting up live-action footage within Cinema4D scenes and matching the lighting to ensure the actors sat convincingly within their CGI surroundings. I was also tasked with creating and animating a blueprint of the new Carlsberg factory - designed to feel like it was coming off the page - which was a fun challenge to figure out technically and one of my favourite bits of the project.

Home of Carlsberg, Story Films

OVERVIEW

The Story Films project offers an immersive museum experience, delving into the narrative of J.C. Carlsberg and his son Carl. Its main objective is to showcase their relationship and how they built Carlsberg into a renowned company.

STUDIO

ISO Design

YEAR

2023

ROLE

LIGHTING

RENDERING

COMPOSITING

ANIMATION

CREDITS

Produced and Designed by ISO Design
Creative Direction: Mark Breslin
Designers: Andrew Donaldson, Kagan Kaya

About the project

The films pair live-action footage of Danish actors with fully CGI backgrounds, recreating the atmosphere of 1800s Copenhagen at a 1-to-1 scale, putting visitors directly into the world of J.C. Carlsberg and his son Carl. The stories range from the brewery's relocation to Valby and a devastating fire, to the personal tensions between father and son, giving the brand's history an unexpectedly human quality.

My work focused on compositing, setting up live-action footage within Cinema4D scenes and matching the lighting to ensure the actors sat convincingly within their CGI surroundings. I was also tasked with creating and animating a blueprint of the new Carlsberg factory - designed to feel like it was coming off the page - which was a fun challenge to figure out technically and one of my favourite bits of the project.