In collaboration with global energy giant Aramco, we were tasked with creating a large-scale interactive LED wall experience for Silverstone Museum, exploring the incoming 2026 F1 Racing Regulations. The goal was to make something that was genuinely informative but also visually exciting - the kind of thing you stop and stare at.
STUDIO
Ay-Pe
YEAR
2025
ROLE
Lighting, Rendering, Compositing
CREDITS
Produced and Designed by Ay-Pe
Creative Direction: Richard Playford
The films combine live-action footage with talented Danish actors and CGI backgrounds, vividly recreating the 1800s atmosphere of Copenhagen. Utilizing a 1-to-1 scale for the actors, the films provide an unparalleled level of immersion, fostering a deep connection with the story. Through captivating tales like the brewery's relocation to Valby and the subsequent rebuilding after a devastating fire, along with the intriguing tensions between J.C. and Carl, the films shed light on the lesser-known, human side of Carlsberg's history. In line with the Carlsberg Experience's mission to educate and entertain, the Story Films project showcases the rich heritage and fascinating stories behind the iconic Carlsberg brand.
In collaboration with global energy giant Aramco, we were tasked with creating a large-scale interactive LED wall experience for Silverstone Museum, exploring the incoming 2026 F1 Racing Regulations. The goal was to make something that was genuinely informative but also visually exciting - the kind of thing you stop and stare at.
STUDIO
Ay-Pe
YEAR
2025
ROLE
Lighting, Rendering, Compositing
CREDITS
Produced and Designed by Ay-Pe
Creative Direction: Richard Playford
The films combine live-action footage with talented Danish actors and CGI backgrounds, vividly recreating the 1800s atmosphere of Copenhagen. Utilizing a 1-to-1 scale for the actors, the films provide an unparalleled level of immersion, fostering a deep connection with the story. Through captivating tales like the brewery's relocation to Valby and the subsequent rebuilding after a devastating fire, along with the intriguing tensions between J.C. and Carl, the films shed light on the lesser-known, human side of Carlsberg's history. In line with the Carlsberg Experience's mission to educate and entertain, the Story Films project showcases the rich heritage and fascinating stories behind the iconic Carlsberg brand.
In collaboration with global energy giant Aramco, we were tasked with creating a large-scale interactive LED wall experience for Silverstone Museum, exploring the incoming 2026 F1 Racing Regulations. The goal was to make something that was genuinely informative but also visually exciting - the kind of thing you stop and stare at.
STUDIO
Ay-Pe
YEAR
2025
ROLE
Lighting, Rendering, Compositing
CREDITS
Produced and Designed by Ay-Pe
Creative Direction: Richard Playford
The films combine live-action footage with talented Danish actors and CGI backgrounds, vividly recreating the 1800s atmosphere of Copenhagen. Utilizing a 1-to-1 scale for the actors, the films provide an unparalleled level of immersion, fostering a deep connection with the story. Through captivating tales like the brewery's relocation to Valby and the subsequent rebuilding after a devastating fire, along with the intriguing tensions between J.C. and Carl, the films shed light on the lesser-known, human side of Carlsberg's history. In line with the Carlsberg Experience's mission to educate and entertain, the Story Films project showcases the rich heritage and fascinating stories behind the iconic Carlsberg brand.